Beauty In The Eye Of The “Share”holder:
In this age of vanity, there are a few select names that market participants can place their bets. Depending on which ones they deployed their capital too, the mascara can be running down their face. SBH appears to be the outlier to a degree now trading 40% off its most recent 52 week highs, after busting underneath its 200 day SMA. It cratered 14% last week in more than double average WEEKLY volume, while competitor ELF screamed higher by 20.9% in the best WEEKLY trade in 11 months (it was stopped precisely at the very round 20 figure on 11/7/19). EL trades about 5% off its most recent all time highs, and last week delivered a well received earnings release. ULTA, a former best in breed name, now trades 21% off most recent 52 week highs, but has managed to CLOSE above its 200 day SMA for 3 straight days. One overlooked play may be the Sephora owner LVMUY. It has the best one year return at 39% off all 5 names here, and has the best dividend yield at 1.5%. If it can “kiss” its upward sloping 200 day SMA near 84, pun intended, consider it an opportunity.