The name Amazon has stoked fear in most retailers, and below shows why with firm PRICE action. In my opinion this stock is just an own play for the long term, much like AAPL, and probably one not to trade around too much. On the WEEKLY chart below one could see the presence of a couple bull traps. First was the move in February through a bullish ascending triangle that formed in conjunction with the very round 2000 number. Then the week ending 5/22 recorded a reversal after breaking above a bull flag pattern intraweek. This past week registered a bearish hanging man candle, but one has to admire the very tight trade following the 6 week winning streak, between weeks ending 3/20-4/24 which rose 51.3% from top to bottom. Friday ended a 5 session losing streak, with 4 of the 5 days CLOSING right near lows for the daily range. This is a name to watch closely for its impact on not only the XLY, but its huge influence upon the major benchmarks as well. At the present moment the way it is trading tells me, good things are still on the way.