Vanity Cliff:

The specialty retail names that let consumers “feel better” about themselves feel on edge. Two in the space that are classified as staples, but still consumers are ELF and EL. The latter we know did a bungee jump after its latest earnings reactions dropping more than 17% on 5/3. It may find a floor at the very round 200 number, but this is not a play for me as on its WEEKLY chart it is now trading back into a visually impressive 13 of 14-week win streak between last October and January, but last week had the feeling or regime change as funds most likely threw in the towel, as WEEKLY volume was the greatest in at least 5 years. The mascara on ELF is not running down the cheek yet, but it did seem hesitant after sniffing out the very round par number (in the last year period it has lost fallen on a WEEKLY basis more than twice and that happened just 3 times in the last 12 months). Below is the chart of ULTA which feels like it’s teetering on the edge. Sharp WEEKLY reversal to CLOSE near lows for the WEEKLY RANGE occurred the weeks ending 3/10-17, 4/7, and 5/5.

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