Consumer Sector Review: 4/25/25
"Just Go Long It": Nike, a former American icon, has been taken to the woodshed. Is its time in the penalty box over? I can only speak from a technical standpoint but from this lens, I think the answer is yes. The WEEKLY chart below shows back-to-back spinning tops the weeks ending 4/11 and 4/18 and these types of candles are adept at signaling potential trend changes from the prevailing direction. Combining the 14.5% losses the weeks ending 4/4-11 in enormous volume is a sign that bears were unable to follow through to the downside and the name feels washed out now. The MONTHLY chart shows if this can CLOSE above 60.59 that would be a major win for the bulls as the stock has been well below the 50 MONTH SMA intramonth. Options activity has been bullish for the name with put sales, and it looks ready to recapture its former glory. A finish above the 50 MONTH SMA would set up an add-on buy point through a double bottom pivot of 120.80, perhaps in late 2026 or early 2027. This name is a top ten holding in the XLY and a gap up in the next few sessions would complete a bullish island reversal. The DAILY chart here also shows a bullish engulfing candle and doji on 4/4 and 4/11 to add to the allure.